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Infographic showing why traditional GTM models fail in non-metro India due to retailer control, mechanic influence, and filtered market feedback
Posted inGo-To-Market (GTM)

Why Traditional GTM Models Fail for Tyre, Lubricant & Battery Brands in India

Most automotive brands don’t fail because of weak products.They fail because their Go-To-Market models were never designed for India’s retail reality. On paper, the structure looks solid: National sales team…
Posted by Anaxee Desk January 13, 2026
Anaxee field team walking through a busy Indian market showing support for automobile accessory, tyre, lubricant, and battery brands in non-metro cities
Posted inGo-To-Market (GTM) Rural Marketing

Automotive Accessories Marketing in India: How Anaxee Drives Retail Growth Beyond Metro Cities

India doesn’t have an automotive marketing problem.It has an automotive execution problem. Most automobile accessory, tyre, lubricant, and battery brands already spend on: Digital campaigns Dealer schemes Distributor incentives Influencer…
Posted by Anaxee Desk January 13, 2026

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