Posted inGo-To-Market (GTM)
Best GTM Strategy for Non‑FMCG Brands in India: A Data‑Driven Playbook
Best GTM Strategy for Non‑FMCG Brands 1. Why non‑FMCG distribution is broken Durables and discretionary products- appliances, tyres, batteries, cookware, footwear-do not enjoy the pull that soap or biscuits do.…
