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Large-scale, last-mile social programme implementation across rural India — field execution, outreach, enrollment and measurable impact.

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Project Swaraksha free COVID-19 vaccination camp with an Anaxee Digital Runner assisting a villager
Posted inCSR News Social Impact

Inside Project Swaraksha: How Anaxee Vaccinated Rural India, Door to Door

In 2021, rural India faced vaccine hesitancy and a CoWIN maze. Project Swaraksha sent trained local runners door to door — counselling 29.8 lakh citizens and facilitating 17.4 lakh vaccinations across 19 states. Here is how it worked.
Posted by support33 October 29, 2026
Anaxee Digital Runner helping a villager register on CoWIN in rural India
Posted inRural Marketing Social Impact

Running a Social Programme at National Scale: A Last-Mile Execution Playbook

Taking a social programme from one district to the whole country breaks most teams at the last mile. Here is the six-step playbook Anaxee uses to execute rural programmes at national scale — and measure every step.
Posted by support33 October 29, 2026
Anaxee field team conducting door-to-door outreach in rural India
Posted inSales & Go-To-Market Strategy Social Impact

How to Choose a Last-Mile Implementation Partner for Rural India

Running a programme across rural India? Here is how to evaluate a last-mile implementation agency — on reach, local people, technology, measurement and accountability — before you commit the budget.
Posted by support33 October 29, 2026

Recent Posts

  • Panna Pramukh, Explained: How Page-Level Booth Management Works at Scale
  • How Prabhavak Works: A Practical Guide to Hyperlocal Brand Amplification in India
  • Inside Project Swaraksha: How Anaxee Vaccinated Rural India, Door to Door
  • Running a Social Programme at National Scale: A Last-Mile Execution Playbook
  • How to Choose a Last-Mile Implementation Partner for Rural India

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