How to Run a Retail Audit Across 500 Districts in India
How to Run a Retail Audit Across 500 Districts Without Losing Data Quality Running a retail audit in 20 outlets is a task. Running one in 20,000 across 500 districts…
Retailer Onboarding in Rural India: A Field Playbook for Non-FMCG Brands
Retailer Onboarding in Rural India: A Field Playbook for Non-FMCG Brands Most brands measure onboarding by counting how many retailers they signed up. It's the wrong number. A signed-up retailer…
Posted inAgroforestry Biochar Clean Cooking Initiatives
Sample Size for Carbon Project Surveys: How Many Households Are Enough?
Sample Size for Carbon Project Surveys: How Many Households Are Enough? This question gets answered badly more often than almost anything else in project design. Someone proposes 5% of households.…
Posted inAgroforestry Biochar Clean Cooking Initiatives
dMRV vs Traditional MRV: What Changes on the Ground
dMRV vs. Traditional MRV: What Actually Changes on the Ground "Digital MRV" is one of those terms that means five different things depending on who's using it. To a software…
Posted inAgroforestry Biochar Clean Cooking Initiatives
What the CCP Label Actually Changes for Indian Project Developers
What the CCP Label Actually Changes for Indian Project Developers Ask ten people in the Indian carbon market what the CCP label does and you'll get two kinds of answer.…
Posted inUncategorized
Cookstove Carbon Projects in India: What Changed, and What It Means for Developers
Cookstove Carbon Projects in India: What Changed, and What It Means for Developers If you've been anywhere near clean cooking carbon projects in the last two years, you know the…
How to Choose an MRV Partner in India: 9 Questions to Ask Before You Sign
How to Choose an MRV Partner in India: 9 Questions to Ask Before You Sign Most carbon projects don't fail at the methodology stage. They fail somewhere between the village…
Feet-on-Street vs Distributor-Led Expansion: Which Wins?
Feet-on-Street vs. Distributor-Led Expansion: Which Model Wins in Bharat? Every brand planning a push into smaller Indian markets ends up in the same meeting. One side wants to appoint distributors…
The Real Cost of Reaching One Retailer in a Tier-4 Town
The Real Cost of Reaching One Retailer in a Tier-4 Town Ask five sales heads what it costs their company to put a person in front of one retailer in…
Tier-3 & Tier-4 Retail Distribution in India: What Breaks
Tier-3 and Tier-4 Retail Distribution in India: What Actually Breaks at Scale A brand that sells beautifully in Indore can sell almost nothing in Khargone. Not because the demand isn't…